Maxmatto Luxury Perfume House Website
WordPress Design & Development | UI+UX
Maxmatto — Italian niche perfume house
Maxmatto is a niche Italian perfume house dedicated to creating exclusive fragrances. The project aimed to design and develop a digital presence that reflects the brand’s refined identity and timeless elegance.
DATE
July 2020
ROLE
UX/UI Designer · WordPress Developer
Deliverables
Website design, custom WordPress development, responsive layouts, visual identity support
Tools
WordPress, CSS, Illustrator, Photoshop
{ The Objective }
Maxmatto needed a website that would capture the luxury and exclusivity of their perfumes while remaining easy to navigate and responsive across devices. The challenge was to create a design that felt minimal, modern, and elegant, while still allowing the storytelling and visuals to communicate the brand’s prestige.
{ The Process }
Research & Direction
01
Moodboard exploring luxury tones, soft lighting, and elegant serif typography.
Wireframes & Structure
02
I started with low-fidelity wireframes across all key pages: homepage, mobile homepage, store, product, and checkout. This allowed me to define structure, navigation, and visual hierarchy focused on simplicity, product emphasis, and storytelling flow. To establish a clear user journey before moving into high-fidelity design.
Design & Development
03
Wireframe →Final Design
Started with a simple homepage wireframe to test the layout and content flow.
Then refined it into a clean, minimal interface focused on structure and readability
{ Colors & Typography }
I used a neutral palette and modern typography
to keep the design clean and focused.
{ Responsive Layout }
Designed to stay clean and consistent across all screen sizes, with a product grid that adapts naturally on desktop and mobile
{ Subtle Motion & Interaction }
Added smooth hover effects to make navigation
feel calm and intuitive.
{ Deliverables Showcase }
A curated selection of final designs, each crafted for clarity,
usability, and visual impact.
{ Homepage – Mobile }
Fully responsive interface delivering the same calm
experience on smaller screens.
{ SINGLE Product Page }
Focused design showcasing product visuals, details,
and clear call-to-action.
{ Store Page }
Minimal grid layout optimized for browsing
and product discovery.
{ Checkout Page }
Simplified checkout process for seamless
user conversion.
{ Live Brand Experience }
The Maxmatto store is now live, showcasing the full minimal interface in a real shopping environment where design supports clarity, trust, and customer decision-making. Ongoing collaboration with Maxmatto centers on refining the customer experience as the brand continues to evolve.
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