B2T
Branding | Print | Web
Digital solutions that help organizations manage and improve their daily operations.
Founded in 2016 by a group of digital payment and IT experts, B2T is a Morocco based company aiming to become a reference in software and tools for the digital banking sector.
The project focused on building a clear and consistent brand identity from logo and printed materials to presentations and website reflecting trust, expertise, and innovation in financial technology.
DATE
March 2016
ROLE
Branding & Visual Designer
Deliverables
Logo, Identity, Catalogue, Cards, Presentation, Website UI
Tools
WordPress, CSS, Illustrator, Draw, Photoshop
approach
A considered mix of clarity + character
As a growing fintech startup, B2T was in the process of establishing its presence and communication. The challenge was to define a clear, professional brand foundation that could support rapid growth, align multiple touchpoints, and build trust in a highly regulated digital banking environment.
{ Moodboard }
Visual direction & inspiration
{ Identity }
Core brand symbol & variations
the symbol
A balance of stability and motion, expressing secure, scalable digital banking systems.
{ typography }
Expressive type system
{ Iconography }
Fintech-focused micro visuals
AtmScan
TransaProtect
DigiPay
{ Stationery }
Applied identity
{ Website }
Designed to work in real environments
{ Presentation }
Slides designed to communicate complex
systems with clarity and structure.
{ Catalogue }
Structuring complex information into a clear, readable format
